Eddy Badrina Is Replanting This Local Vertical Greenhouse Company
An excerpt from the D Magazine article.
The Eden Green Technology CEO is using technology to bring the farm closer to the table.
“We’ve solved that by combining the best of both worlds—a greenhouse with vertical farming.”
Eddy Badrina knew he wanted to run a redemptive organization after selling his digital marketing software company BuzzShift in 2016—an organization where “leaders eat last,” employees are treated with care, and societal culture is renewed. So, when investors at Eden Green Technology called about joining the company as CEO in 2019, Badrina answered.
Eden Green’s technology reduces the space needed to grow mass amounts of leafy greens, allowing for farming in urban areas and addressing many problems with other growing methods. Traditional greenhouses harness sunlight well but require at least 10 acres to produce 550 tons of leafy greens, making growing in urban areas next to impossible.
Because the operations are typically in outlying areas, it also means longer delivery times. Conversely, traditional vertical farms need an abundance of artificial light to nurture crops on the farm’s lower layers, creating high power demands that drive up costs.