Top to bottom: Eden Green says their business model provides stability in the CEA market
An excerpt from the Produce Grower article. Read the full article here.
Produce Grower | photographed by Sergio Garcia
Leafy greens are a multibillion-dollar industry — worth around $2 billion by conservative estimates or as high as $20 billion, according to other sources. No matter which estimate you believe, those greens are worth a lot of green.
Despite their high-dollar value, there’s both a supply and a distribution problem within the industry, says Eddy Badrina, CEO of Texas-based Eden Green Technology.
“More than 90% of leafy greens are produced in two places — California’s Salinas Valley or Yuma, Arizona. One is a desert and the other might as well be a desert because of its harsh water restrictions,” he explains. “Think about it. If you’re on the East Coast, it’s highly likely that you’re eating a 3,000-mile salad. And that’s not economically sustainable or environmentally sustainable.”
But Eden Green’s mission is to relieve those supply and distribution issues with their patented vertical growing technology and their real estate footprint and location strategy.